Job Description

Product Marketing Strategist – Limited Edition & Custom Products

Department: Marketing Division: Marketing

At Daniel Defense, Only the Best Build the Best…

Daniel Defense engineers and manufactures the world’s finest weapon systems and accessories. Our mission, Honor God. Defend Freedom®, is accomplished by serving customers and providing top-quality solutions to our military, law enforcement, and civilian customers seeking premium firearms for home defense, hunting, and sport shooting.

As Product Marketing Strategist you will be responsible for the functions outlined below.

Essential Functions:

• Responsible for demonstrating commitment to and leadership of environmental health and safety principles, policies and procedures.
• Act as project manager and co-creative lead to manage the ideation, development, production, and Go-To-Market Strategy for limited edition products and packages including special make ups, bundles, Limited Series and Signature Series.
• Develop and manage cross-functional relationships and collaborations with endemic brands, influencers, and non-endemic partners.
• Play a leading role in the development and execution of the company’s new product roadmap.
• As an active participant of the New Product Development Team, the Product Marketing Strategist will represent the “voice of the customer” by identifying and defining customer requirements for new products.
• Conduct customer research to identify customer pain points and problems
• Monitor market dynamics to identify trending products and brands
• This position will work very closely with Engineering leadership, Product Development Design Managers, and key Operations, Sales & Marketing personnel.
• Communicate the value of new products and services to the organization
• Help train Sales and Marketing on communicating value proposition/positioning of new products
• Speak and present both internally and externally to promote the story of our products
• Assist in the development of product messaging that differentiates new products and services from others in the market
• Assist in the development and implementation of new product launches
• Assist in the creation of product content such as case studies, videos, website copy and blog posts
• Assist in the development of FAB (Feature-Advantage-Benefit) matrices for new products
• Gain insight into customer use of current products, untapped opportunities and buyer personas
• Continues learning through conferences and summits
• Participates in the company’s efforts to continuously improve in Safety, 6S, Quality, Delivery and Productivity.
• Expected to be a contributor to the company standards on high integrity, safety, fair and equitable treatment and a positive work environment
• Other responsibilities as deemed appropriate or necessary by management.

Knowledge, Skills and Abilities:

• Degree in Marketing with 4-7 years of experience in marketing, product development, and new product research or a combination of related experience, education and/or training to sufficiently and successfully perform the essential functions of the job.
• Successful track record of launching new products & services within the firearms industry is preferred
• Ability to work independently and within a team environment
• Strong independent decision-making, organizational, planning and problem-solving skills
• Outstanding communication, presentation and leadership skills
• Excellent organizational and time management skills
• Sharp analytical and problem-solving skills
• Creative thinker with a vision
• Attention to details
• Demonstrated ability to recognize and work in accordance with our Permission to Play Values.
• Travel requirements: 15 to 25% of the year.

Physical Requirements:

• Must be able to lift and carry items weighing up to 50 pounds.
• Requires intermittent standing, walking, sitting and bending throughout the normal work day – extensively at trade shows, meetings, etc.
• Must be able to work in a manufacturing environment, to include working in and around machinery, exposure to noise and chemicals, lights/lasers, etc.
• Must be able to wear appropriate Personal Protection Equipment as required by your position and/or Company policy.

Daniel Defense is an EOE AA M/F/Vet/Disability employer and promotes a "Drug Free Workplace".

Note: The statements above are intended to describe the general nature and level of work being performed by those assigned to the job. This list is not intended to be an exhaustive list of responsibilities, duties and skills required of personnel in this job. Responsibilities are subject to change at the discretion of the employer and do not establish a contract of employment – Daniel Defense is an at will employer.

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